WebTo build brand identity, soap advertisements both played on and created social and health fears, all while assuring consumers that their brand offered hope. Ivory Soap’s advertising campaigns maintained that the … Because the skin's pH is naturally slightly acidic (around 5.5), cleansing ingredients with an alkaline pH can disrupt the skin barrier and lead to irritation. That's why it's best to avoid sulfate-containing soap, especially if you have sensitive skin or eczema. "Sodium lauryl sulfate (SLS) is a harsh detergent that is very … See more Speaking of sensitive skin! Folks who tend to dry out or experience irritation more easily should try to steer clear of soap brands with fragrances. "For people who have sensitive skin, consider a fragrance-free option," Zeichner … See more If finding a soap brand that's natural and/or organic is important to you, then you'll wanna look for labels from USDA Organic, Made Safe, EcoCert, or B Corp, which are independent groups that vet everything from a … See more
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